Live Booth Builder Training – 12/2

Make plans to attend a live training webinar for exhibitors to learn how to build your virtual exhibit booth. For those not able to attend the live training it will be available on-demand and posted online here.

Wednesday, December 2, 2020
9:30am-10:30am PT, 12:30pm-1:30pm ET

Join on your computer or mobile app:
Click here to join the meeting

Join with a video conferencing device:
122462389@teams.bjn.vc
Video Conference ID: 126 672 700 5
Alternate VTC dialing instructions

Resources:
Booth Builder Guide
Booth Builder Video

Important Dates:
December 2
Live Booth Builder Webinar
You can begin building your booth (Keep an eye out for log-in instructions)
December 3
Booth Building Webinar available on-demand
December 21
Booth must be built and finalized

Potato Expo 2021 Trade Show 100% Virtual, Exhibit Booth Update

In light of on-going developments with COVID-19 and after thoughtful discussions with our Executive Committee and supporting companies, and through feedback via attendee surveys, we have decided to hold the Potato Expo 2021 as a Virtual Experience, held exclusively online. The show will take place on Tuesday, January 5 through Thursday, January 7, 2021. We believe this is the safest approach for the well-being of our attendees, along with their families, farms and colleagues.

An interactive exhibit hall will be a feature of the Virtual Experience and will allow exhibitors to showcase products and services and connect with attendees, all while from the comfort and safety of their home or office. Your online booth will allow for: 

  • Videos: Post videos of your company operations, whether promoting fields of fresh produce, creating value-added products, or demonstrating the newest equipment and technology in real-life settings. 
  • Resources: Post as many downloadable documents as you’d like about your company and your products. 
  • Direct Leads: Engage personally with attendees on the platform in live chats or offline messaging. 
  • Analytics: Track booth visits, downloads, video views and more. 
  • Longevity: Two-day trade show? Not this time! Your exhibit is open and selling for three months allowing attendees to find you all winter, and you can update your content as frequently as you want. 
  • Passes: You will receive two (2) complimentary passes to the show’s educational and featured speaker sessions. On-demand content will be available through the end of March.

If you pre-registered for an Exhibit Booth in January, email exhibit@potato-expo.com to learn more about your options exhibiting virtually at Potato Expo 2021.

Potato Expo 2021 will offer Live, In-Person and Virtual Experience 

Last January we could never have predicted how the year would play out. In light of the impacts of COVID-19, we knew that the Potato Expo had to change. We’ve re-imagined its design and delivery so it can still be the place where the potato community can  COME TOGETHER, RIGHT NOW. OVER POTATOES! Fully recognizing that every individual’s situation is different, the Potato Expo’s goal is to make it easier for everyone to participate and connect in a way that works best for them.

Here are the changes we have planned so far:

Live, In-Person and Virtual Experience

We’re excited to announce that the Potato Expo will be a hybrid event—offering both a Live, In-person event and a Virtual Experience. Exhibitors have three ways to engage with customers:

  • Both through a Live, In-person and a Virtual Experience booth
  • Live, In-person booth only
  • Virtual Experience booth only

If you pre-purchased a booth you will have until October 15th to let us know how your company would like to participate. Information on how to let us know will be sent to your Administrative Booth Contact.

How It’ll Work:

Live, In-Person

Your Live-in Person booth will be similar to previous years. The Exhibitor Service Kit will be available in early November. The floorplan is being adjusted to accommodate for reduced traffic. If you have already registered for a booth, the Administrative Contact will receive your company’s new booth number separately.

The Expo Stage and Meet-up Lounges will be held in the exhibit hall but will be separated from the trade show. Additional safety measures will be employed and we will keep you posted as those plans develop.

Virtual Experience 

We are excited to offer a Virtual Experience for the trade show. The Virtual Experience offers more opportunities to reach more potato growers than we’ve ever imagined! Your online booth will allow for:

  • Videos: Post videos of your company operations, whether promoting fields of fresh produce, creating value-added products, or demonstrating the newest equipment and technology in real-life settings
  • Resources: Post as many downloadable documents as you’d like about your company and your products 
  • Direct Leads: Engage personally with attendees on the platform in live chats or offline messaging
  • Analytics: Track booth visits, downloads, video views and more
  • Longevity: Two-day trade show? Not this time! Your exhibit booth will be open and selling for three months allowing attendees to find you all winter, and you can update your content as frequently as you want 

Still need to reserve a booth? 

If you did not pre-register a booth space onsite last January, exhibitor registration will open October 15. Email exhibit@potato-expo.com so we can make sure you’re on our email list for updates and announcements.

Questions?

For answers to Frequently Asked Questions, visit Exhibitor FAQs or email exhibit@potato-expo.com.

We are working with global, national and local authorities to monitor the worldwide pandemic and corresponding travel guidelines. If the feasibility of holding a live component of the event changes we will let you know.

If you have any questions, feel free to reach out to our team at exhibit@potato-expo.com. We look forward to the opportunities the new, now normal can offer the potato community. Thank you for all for your support as we navigate this new direction together.

-Potato Expo Staff

Booth Staff Registration – Claim Your Comp Passes

Each 10×10 booth space at Potato Expo comes with two complimentary registration passes – one All-Access Pass and one Expo Pass. The All-Access pass includes access to the Trade Show, Keynote Lunch, Breakout Sessions at the Innovation Hub, and the Elton John & Billy Joel: The Ultimate Tribute Band show. The Expo Pass includes access only to the Trade Show. Please note that complimentary Trade Show Only passes cannot be upgraded to an All-Access Pass.

The last day register staff using these complimentary passes is Friday, January 3.

You can register booth staff using your complimentary registrations by logging into the Exhibitor Service Center. Your username and password can be found on your exhibit booth confirmation email. After you have logged in, click on “Booth Staff Registration” in the left-hand toolbar and begin the registration process.

Bringing a guest? You can also register a spouse or child in the Exhibitor Service Center. If you have additional passes to purchase for staff you can also process those registrations through the Exhibitor Service Center.

Do you have any questions that Show Management can answer? Contact us at exhibit@potato-expo.com. Also, check out the exhibitor section of our FAQs on the Potato Expo website.

Deadline Alert: Review Company Descriptions

The final day to review and make any necessary updates to your company description is Friday, December 6. Your company description will appear on the online interactive floor plan and the conference app. Any changes made after December 6 will not be reflected in the conference app.

You can access your company description and make changes by logging into the Exhibitor Service Center. Log in information can be found in your booth confirmation email, or by emailing exhibit@potato-expo.com.

Do you have any further questions that Show Management can answer? Contact us at exhibit@potato-expo.com or take a look at the Exhibitor Resources page of our website.

Exhibitor Alert: Attendee List Scam

It has come to our attention that multiple unauthorized companies are contacting exhibitors offering to sell the Potato Expo attendee list. It is Potato Expo policy to not sell the attendee list to anyone. To be clear, these companies are not in any way affiliated with the Potato Expo, do not have the attendee list and are not authorized to use our name or trademark.

Please do not attempt to purchase any Potato Expo attendee list or share any personal or billing information with these scam companies. Email show management with any questions at exhibit@potato-expo.com.

How to Register Booth Staff Using Comp Passes

Each 10’ deep by 10’ wide exhibit booth comes with two registration passes – one complimentary All-Access Pass and one complimentary Expo Pass. Booth staff registration is a completely separate process from exhibit booth registration. To see what comes with each pass, click here.

Please be aware that the complementary Expo Pass cannot be upgraded to an All-Access Pass.

To register booth staff using complimentary passes go to the Exhibitor Services Center. Login information for the Exhibitor Services Center can be found in the exhibit booth confirmation email. If you can not find this information, email: exhibit@potato-expo.com for a copy. After you have logged in, click on “Booth Staff Registration” in the left-hand toolbar to begin the registration process.

Do you have any further questions that Show Management can answer? Contact us at exhibit@potato-expo.com and take a look at the exhibitor section of our FAQs on the Potato Expo site.

Download Exhibitor Resources to stay ahead of deadlines – Exhibitor Checklist and Exhibitor Quick Reference Guide

To keep on track and be aware of deadlines for Potato Expo 2020 download the Exhibitor Checklist and Exhibitor Quick Reference Guide.

These are some items that exhibitors should act on right away:

Do you have any further questions that Show Management can answer? Contact us at exhibit@potato-expo.com and take a look at the exhibitor section of our FAQs on the Potato Expo site.

Last Day to Save with Early Bird Pricing

Today is the last day to take advantage of early bird rates for the Potato Expo 2020. If you haven’t already secured a booth space at Potato Expo 2020, reserve one today and save. November 1st is also the early bird deadline to save on any booth registrations, in addition to your complimentary passes, before registration rates go up. To reserve an exhibit booth, click here.

To see a list of registration rates, click here.

Do you have any further questions that Show Management can answer? Contact us at exhibit@potato-expo.com and take a look at the exhibitor section of our FAQs on the Potato Expo site.

Welcome to the Potato Expo Exhibitor Blog

Thanks for following the Potato Expo Exhibitor Blog – your source for all exhibitor updates, reminders, and resources.

Registration will open Thursday, September 12. Click here to view the current exhibitor floorplan.

Connect with Us!
Follow Potato Expo on Facebook, Twitter, Instagram and Youtube and let us and others know that you’ll be attending the largest conference and trade show in the potato industry in North America by using #PotatoExpo.

Hotel Reservations
A room block has been set up for attendees at The Mirage Hotel and Casino, the host hotel for the Potato Expo 2020. There are two ways to make reservations:

1)To make a reservation online, click here.
2) To make a reservation over the phone, call 1-800-627-6667 and refer to the group name Potato Expo 2020.

Based on availability, the room block will be open until Friday, December 13, 2019.

Note: If you are booking 10 or more hotel rooms, please email groupres5@mirage.com to work directly with a Group Reservations Specialist at The Mirage.

Do you have a question show management can answer? If so, please email us at exhibit@potato-expo.com or call 202.682.9456.